We Don’t Train Leaders. We Rewire How They Think.

Most leadership courses stack ideas on top of an overloaded mind. We focus on the system running the whole show.

Dane Ellison spent more than two decades watching brilliant leaders freeze when the pressure rose. The pattern was unmistakable. It wasn’t charm, experience, or credentials that determined who grew and who stalled it was cognitive capacity. Meanwhile, Amy Edgar was quietly helping executives strengthen the mental skills that turn chaos into clarity.

Together, they built the Precision Executive Leadership Assessment (PELA) a neuroscience-powered way to see how your mind performs when it matters most.

The Hidden Reason Great People Break Under Pressure

We built PELA after seeing too many talented leaders and parents struggle for reasons no one ever names. Stress hijacks thinking. Competing demands overwhelm focus. Brilliant strategies collapse the moment working memory maxes out.

These struggles are not personal flaws. They are gaps in executive function the mental skills that let the brain manage complexity. And the best part is that these skills can be measured, trained, and improved.

What We See Again and Again

  1. Strategy fails when the mind cannot track moving parts.
  2. Vision fades when emotional regulation falters.
  3. Teams slow down when leaders cannot manage competing priorities.
  4. Potential stays locked when cognitive load exceeds capacity.

Why PELA Works When Everything Else Fails

We measure the mind, not the mask.

Most tools describe personality. PELA uncovers how your brain performs when pressure hits. It tracks clarity, focus, memory, and execution the cognitive skills that decide whether leaders scale or stall.

Neuroscience fused with real leadership grit.

Amy brings deep expertise in how the brain handles complexity. Dane brings years of CEO experience and what truly drives performance. PELA blends science with lived leadership so insights hold up in the real world.

Micro-coaching built for real change.

Transformation does not come from broad advice. It comes from targeted daily actions matched to your cognitive profile. PELA delivers precise micro-coaching and measurable habits that strengthen capability where it counts.

ROI you can see in the numbers.

This is performance engineering, not motivation. Clients see faster decisions, stronger execution, better team outcomes, and higher retention of top talent. If it does not improve results, it is not part of PELA.

Dane Ellison

Co-Founder & CEO, Inside Edge Leadership

Co-Creator, Precision Executive Leadership Assessment (PELA)

Dane Ellison is a seasoned CEO, business strategist, and leadership innovator with more than 25 years of experience building, scaling, and transforming high-performance organizations. As the Co-Founder of Inside Edge Leadership and Co-Creator of the Precision Executive Leadership Assessment (PELA), he brings a rare blend of operational grit, strategic clarity, and cognitive science to leadership development.

Throughout his career, Dane has led national organizations, integrated large acquisitions, and engineered turnarounds in complex service industries. His leadership approach is built on one core belief: strategy doesn’t fail leaders—executive function does. That insight became the foundation of PELA, a platform designed to help leaders sharpen decision-making, strengthen self-management, and sustain performance under pressure.

Known for cutting through noise and turning vision into execution, Dane focuses on equipping executives, parents, and organizations with tools that are practical, measurable, and built to last. His work blends neuroscience with real-world leadership systems—because high performance isn’t an accident; it’s a skill set.

Areas of Focus:

  • Executive Function & Leadership Performance
  • Franchising & Multi-Unit Growth Strategy
  • Turnarounds & Strategic Execution
  • Executive Coaching & Team Development
  • Health, Wellness & Cognitive Optimization for Leaders

“Great leaders don’t just react faster—they think sharper, execute cleaner, and build trust that lasts. Master your executive function, and everything else follows.” — Dane Ellison

Amy Edgar, CRNP, FNP-C, PMHNP-BC

Behavioral Health Nurse Practitioner & Co-Creator, Precision Executive Leadership Assessment (PELA)

Amy Edgar is a nationally recognized Behavioral Health Nurse Practitioner with over 20 years of experience at the intersection of neuroscience, psychology, and leadership performance. She specializes in executive function—the brain’s ability to self-regulate, prioritize, and adapt—and its direct impact on leadership decision-making and organizational growth.

A pioneer in integrative behavioral health, Amy has founded multiple innovative initiatives focused on strengthening cognitive function and emotional resilience in high-stakes environments. Her research reveals that executive function blind spots—often invisible to even seasoned leaders—can be the root cause of stalled strategy, reactive decision-making, and leadership burnout.

Through her work with the Inside Edge Precision Executive Leadership Assessment (PELA), Amy helps leaders and organizations turn neuroscience into practical tools that sharpen decision quality, build trust, and accelerate scalable growth.

“Scaling a business isn’t about working harder—it’s about making better decisions at every level of leadership. Executive function is the lever that makes that possible.” — Amy Edgar